Ask any organiser what a ticket platform costs per ticket and you'll usually get a quick answer. Ask via whose account the money arrives, and it often goes quiet. Yet that second part matters just as much. It determines whether your revenue — money that's already yours — is actually under your control, or sits on someone else's account waiting for that party to transfer it.
And when you think about it, that's actually rather odd. Your visitors buy a ticket for your event, yet the money lands at the platform first. At MijnEvent we made a deliberate choice here: we don't hold your ticket money. It comes straight to you, via your own Mollie account. In this article we explain how that works, why that model makes more sense, and how it lets you reach your own money fairly and fast.
Two models, a world of difference
There are roughly two ways ticket money flows.
Model 1 — the platform holds the money. The visitor pays, and the money lands on the ticket platform's account. There it stays until the platform transfers your share, after deducting their costs. That may all go neatly and on time — but it stays odd that your revenue sits with someone else first. In the meantime you have no control over it.
Model 2 — the money comes straight to you. The visitor pays directly into your own account. The platform only collects a fee per ticket that's known in advance, and leaves the rest alone. From the very first sale the money is on your account, under your control.
MijnEvent works according to model 2, via Mollie Connect. You connect your own Mollie account, and every ticket payment comes straight to you. We automatically take a fixed fee per ticket — that's it. The rest is and stays yours, from second one. How that connection works is covered in Connect your Mollie account.
The benefits of direct payouts
At first glance the difference looks administrative. It isn't. It touches the core of how you finance your event.
You reach your own money fairly and fast
Running an event costs money before the doors open. Production, venue hire, artists, marketing, advances to suppliers — those bills arrive in the run-up, exactly when ticket sales are already going. If your revenue sits with someone else in the meantime, you have to pre-finance those run-up costs out of your own pocket or with a loan, while the money is already sitting right around the corner. Via Mollie, today's revenue is on your account today, and you decide when you're paid out. For your cashflow that's not a luxury but a foundation.
You keep it in your own hands
Because the money comes into your own Mollie account, you set the rules. In your own Mollie dashboard you decide which bank account you're paid out to and how often. MijnEvent doesn't sit in between — the money is never with us, so there's nothing we can do with it.
You handle refunds yourself, directly
Sometimes money has to go back: a cancelled show, a duplicate order, an unhappy visitor. Under the hold model you depend on the platform for that — you have to request it and wait to see when it comes through. Because at MijnEvent the payments sit on your Mollie account, you issue a refund straight from your own dashboard. You have direct control, it's logical and it's fast — no intermediary that has to step in.
Always fair insight into everything
Your money, your transactions, your payouts — it's all in your own Mollie dashboard, visible at any moment. No black box you wait on for a statement, but full and fair insight into what's coming in, what's going out and what's still scheduled. You always know exactly where you stand.
Safely held at Mollie
Mollie is a licensed payment institution regulated by the Dutch central bank (De Nederlandsche Bank). Your money is held there safely and separately administered, exactly as it would be for any serious webshop. No intermediary shuffling your revenue around, just a regulated payment service with one job: getting the money to the right party.
Why the hold model carries risks
The hold model sounds innocent ("you'll get your money anyway, after the event, right?"), and in many cases it does go fine. But it carries risks worth knowing before you choose a platform — precisely because it's your money sitting with someone else.
You have no control over your own revenue
Say you sell €80,000 worth of tickets over three months. If that sits with the platform, in the meantime you have a receivable, not money in hand. You can't directly pay your suppliers with it, can't scale up marketing, can't absorb a setback when it suits you. Your revenue exists, but you can't freely dispose of it.
For an ongoing organisation with multiple events that stacks up: a substantial sum of yours is soon parked with someone else. Money that's yours, but that you have no grip on as long as it sits there.
Often no segregated client-funds account — your revenue is on their balance sheet
This is the part almost nobody checks. When a party holds money belonging to customers and organisers, that money should really be held separately — apart from the company's own assets, for example via a client-funds foundation (stichting derdengelden) or a regulated safeguarding arrangement. That way it can never get mixed up with the platform's own business funds.
In practice, many ticket parties have not arranged that separation properly. Your revenue then simply sits on the platform's ordinary business account — part of their balance sheet. Should such a platform run into financial trouble or go bankrupt while your money is still there, you're no longer the owner of that money but a creditor in an insolvency. At the back of the queue, with a risk of losing part of it. Money that was unmistakably yours, but hard to get back because it was on the wrong account.
In a dispute your money sits with the other party
And then a scenario you'd rather not think about: a dispute over costs, over terms, over a chargeback. As long as someone else holds your money, the payout is in their hand too. In the worst case it's suspended until the dispute is resolved, and your back is against the wall while your suppliers wait to be paid. Not because every platform does this — but because you simply don't run the risk once the money is with you.
Why MijnEvent set this up differently
All of these risks share one cause: someone else holds your money. Remove that cause, and the risks disappear with it.
At MijnEvent your ticket money never lands on our account. It flows straight to your own Mollie account. We only collect our transparent fee per ticket, and otherwise we stay out of your money — not because we promise to, but because it simply never passes through our hands.
Concretely that means:
- Fair, fast access to your money. Your revenue is on your own Mollie account immediately; you decide when you're paid out.
- Refunds in your own hands. You issue a refund yourself from your dashboard, without an intermediary.
- Full insight. Your money, your transactions and your payouts are always visible in your own dashboard.
- No dependence on us. You don't depend on our schedule or goodwill to reach your own money.
That's not an accidental feature. It's a deliberate choice: your money belongs with you, not with us.
The question to ask every platform
Before you place your ticket sales anywhere, ask these three questions — and don't accept a vague answer:
- Where does the money from my ticket sales arrive — with me or with you?
- Do I decide when I'm paid out, or is that up to you?
- If you hold the money: is it on a segregated client-funds account, or on your own business account?
At MijnEvent the answer to question one is "with you", to question two "with you", and question three doesn't even apply — because we don't hold the money. A ticket platform should facilitate your success, not manage your revenue.
Want to build your ticket sales on a model where your own money actually stays yours? Register your organisation or first take a calm look at the pricing — a fixed, transparent fee per ticket, and your revenue straight into your own account.
