Discount codes as a sales tool
A discount code is a powerful way to give your sales a boost. Whether you want to reward the very first ticket buyers, thank a partner or run a campaign on social media — in the MijnEvent admin panel you create your own discount codes in just a few steps.
Fixed amount or percentage
When creating a code you choose how the discount works:
- Fixed amount — for example € 5.00 off the order.
- Percentage — for example 10% off.
A fixed amount works nicely when you want to communicate a concrete benefit ("€ 5 off with this code"). A percentage scales with the price, which is handy for more expensive tickets or larger orders.
Set your conditions
You have full control over when and how often a code works. When creating it you can optionally set:
- Maximum number of uses — decide how many times the code may be used in total. Perfect for a campaign like "valid for the first 100 orders".
- Validity period — choose a start date and an end date, so the code only works within the window you set.
- Scope — make the code apply to a specific event or have it usable more broadly.
If you leave a condition empty, it simply doesn't apply. That keeps things flexible: a code without an end date just keeps working until you switch it off.
Activating and deactivating
You can activate or deactivate every discount code. Want to pause a campaign temporarily or stop it immediately? Then switch the code off without deleting it. You can always turn it back on later.
That gives you peace of mind: you can prepare codes in advance and only go live at the right moment.
How the buyer uses the code
For your visitors it's simple. During the checkout they enter the discount code, and the discount is settled directly in the total amount. They immediately see what they're saving, which can give just that final nudge to complete the order.
Tips for effective discount codes
A few ideas to get the most out of your codes:
- Early-bird campaign — a code with an end date that only works in the first few days after the announcement.
- Limited run — combine an attractive percentage with a low maximum number of uses to create urgency.
- Partner code — give a collaboration partner their own code, linked to a specific event, so you can track its effect.
In short
With discount codes you steer your sales exactly the way you want. Choose between a fixed amount or a percentage, optionally set a usage limit, a validity period and the scope, and switch codes on or off whenever it suits you. Your visitors enter the code at the checkout and see their discount settled straight away.