The announcement of Attendee mailings explains what the module does and which rules apply — the mailing window, the limits and the emergency announcement. This article shows what that looks like in practice, from the first click to the email in your visitor's inbox, with real screens from the module.
The overview: the rules live where you need them
Open Attendee mailings in the dashboard menu and the top of the page immediately explains how it works: mailable until one day after the end, at most three mailings per event, the fees for webshop and city-card mailings and the emergency-announcement exception. No fine print afterwards — the explanation sits right where you need it, with a direct link to the newsletter integration for everything outside the window.
Step 1: pick your audience and see live who you reach
Click New mailing and choose who to email: the ticket buyers of an event (optionally narrowed by ticket type), your renters, parkers, course participants, members, webshop customers or city-card holders — you only see audiences for modules that are active for you. Pick an event and the wizard counts along live: "2,358 mailable recipients". An event from last month? Then it honestly says "No mailable recipients" — the window has closed. The limit banner below tells you how many mailings you have left for this audience.
Step 2: write your message and test it on yourself first
You write the message with formatting, and with placeholders that are filled in per recipient: [naam], [event] and [organisatie]. Below the editor sits the reminder that every recipient automatically gets their own QR codes and your confirmation-email attachments — nothing to configure. Ready? Click Send test email to myself and the email lands in your own inbox within seconds, with example values in place of the placeholders.
Step 3: review and send
The final step sums everything up: audience, recipient count, subject and cost (free for event-like audiences; webshop and city-card mailings show the fee and the upfront payment here). Only after an explicit confirmation — "You are about to email 2,358 recipients. This cannot be undone." — does the mailing go out.
What your visitor receives
The email carries your message, and below it the personal block: Your tickets, with the ticket types and QR code of precisely this recipient — active tickets only, and only if your event settings allow the QR in emails. At the bottom it clearly states who the sender is, with an unsubscribe link supporting one-click unsubscribe. That way your visitor always finds their proof of entry in the most recent email.
After sending: who got what
On the detail page you follow the send: how many recipients, how many delivered, how many failed. The recipient list shows names with masked email addresses — you see who was emailed without ever holding an address list. Exactly how the GDPR likes it.
Everything here — from the count to the unsubscribe link — follows the rules from the announcement article. And for completeness: an emergency announcement (cancellation, code red) bypasses the limit and the unsubscribe list, but is strictly for real emergencies — otherwise €50 per occurrence is charged afterwards.
