It starts with one event
Your first event is in your ticket shop and it looks fine: one card, one price, done. A year later you run a festival weekend with a Friday night, a Saturday and a Sunday. There is an autumn concert and a New Year's reception as well. Each day is an event of its own, because each day has its own capacity and its own scan list.
Your visitor sees five cards in a row, each with a "from" price. Someone coming for the Saturday first has to work out which of the five that is. And on the Saturday page the day tickets sit between the camping pitches and the parking passes.
None of that is wrong. It is just a lot. There are now four things that bring order to it, and you can use them independently.
The screenshots below show the Dutch interface; the English one works the same way.
1. Bundle events into one tile
An event group is a tile on your home page with a page of its own behind it. You give the group a name and a short description and pick which events belong to it. The tile shows the period the parts cover together and how many parts there are.
The visitor clicks the tile and picks a day there. The event page has a link back to the group at the top, so moving to another day is easy.
You set it up under Events → Home page layout:
A few things worth knowing up front:
- A group contains events, not other groups. For the visitor it stays at two clicks.
- Events without a group simply keep their own tile.
- A group without upcoming events is not shown on your home page. There is nothing to clean up afterwards.
- With the Visible tick you take a group out of sight for a while, for example while you are still filling it.
- The address of the group page does not change when you rename the group.
2. Prices only after the click
On a home page with many cards, a row of prices reads like a price list. Some organisations want exactly that. Others prefer visitors to choose what they want first, and only then show what it costs.
Under Integrations → style studio you will find the switch Show prices on the home page. Switch it off and the prices disappear from your home page and from the group pages. On the event page they are always there, because that is where the visitor picks tickets. It is one setting for your whole shop.
3. A ticket group that only opens when you need it
You could already put ticket types into groups. What is new is that a group can be shown collapsed by default. The visitor then sees one block with the name of the group and the number of ticket types, and opens it when needed. A click closes it again, and the header shows how many tickets from the group are in the basket.
That works well for everything that belongs to the event but is not the ticket itself: camping, parking, a lunch. Or for a long row of the same kind, such as five camping fields or eight workshops.
4. The warning where it gets read
Above a group you can put a notice. When someone opens the group, that notice is at the top, before the ticket types.
Link the group to another group ("only valid together with a ticket from Day tickets") and the order summary keeps an eye out. Anyone with only a camping pitch in the basket sees the warning once more there, with a button to the day tickets.
The order is not held back. Someone may have bought a day ticket last week and only be adding the camping now. That simply has to be possible.
You set it up through the sliders icon next to the group name, on the Ticket types tab of your event:
And on the ticket itself
A notice on the event page helps while ordering. On the day itself your visitor only has the ticket. That is why you can enter a notice on the ticket per ticket type, for example "Only valid together with a day ticket for the same day".
That text was already in the confirmation email. It is now also on the ticket PDF, on the back of the pass in Apple Wallet, as a text line in Google Wallet and with the ticket in the visitor's account.
Multilingual
Do you offer your shop in more languages? The name and description of an event group, the notice above a ticket group and the notice on the ticket are translated automatically, like the rest of your event texts. In the translation editor you fine-tune them per language.
Where to start
If you have three or more events on sale at the same time, start with an event group. It takes five minutes and makes the biggest difference for your visitor. If you sell extras next to tickets, put those in a collapsed group with a notice above it.
There is more on the page Organise your ticket shop.
