Your event is over. The last visitor has gone home, the marquee is half down, and you honestly do not quite know: what did they really think of it? Usually it ends with a few social media posts and the gut feeling that "it went well". For your next edition — and for your sponsors and funders — you want more than a gut feeling. That is what Event feedback is for.
Only those who were there
The big difference with a Google Form mailed to your entire ticket list: Event feedback goes by default only to the visitors who actually checked in. Someone who bought a ticket but did not come cannot answer your questions well — and dilutes your results. By taking check-in as the condition, you ask feedback from the people who were really there.
Not scanning? Then you can deliberately choose to survey all paid ticket buyers anyway. Event feedback warns you explicitly, and notes with the results which group you emailed — because who you asked determines how you read the outcome.
You compose the questions yourself
In the builder you pick from six question types, combining them however you like:
- Multiple choice — one answer or several, for example "which parts did you visit?"
- Open question — free text, for what you could not have foreseen.
- Scale 1–5 — stars or numbers, with labels at both ends.
- Yes/no — short and clear.
- NPS score — "how likely are you to recommend us?", on a scale of 0 to 10.
You reorder questions by dragging or with the keys, set them required or optional, and start from a ready-made template if you like. A preview shows exactly what your visitor will get on their phone, and before you send, a test mail goes to yourself. Keep it short: the longer your form, the lower the response.
The invitation email
In the second step of the builder you write the mail yourself: a subject, the message and the button text. The message field has a formatting bar with bold, italic, a bulleted list, a numbered list and links. That is where it stops. Paste text from Word or another mail programme and the formatting is stripped. Images, tables and colours are deliberately absent — a mail that arrives readable everywhere is worth more than one that only looks right on your own screen.
Below that sits the attachment block, optional. You can send along one file: a PDF up to 3.5 MB, or a JPG, PNG or WebP up to 2 MB. One file per mail, no more. The file is stored privately — there is no public link — and travels inside the mail itself. On upload we check the contents, before anything is sent.
What do you send along? The programme for next year's edition, a thank-you to your sponsors, or a short summary of the event. Sending nothing is fine too — a short mail with one clear button works well.
Filling in without hassle
Your visitor gets an invitation email in your own style, with a personal link. No account, no password: click and fill in, on any phone. Clicked away halfway? What is already filled in stays saved. After sending, the link expires — single use, and done.
Guaranteed anonymous — and we mean that technically
"Anonymous" is easily promised. With Event feedback it is built into the technology: the moment a visitor submits, the answers are decoupled from the sending list in storage. There simply is no key tracing a response back to a name, email or order — not even in a backup. So you never see who filled in what.
To prevent tracing at small numbers, we only show results from five responses, and town distribution from twenty. With six responses one of which is from a small village, you could otherwise still guess who that was — we would rather prevent that than explain it afterwards.
What you see back
As responses come in, you see a clear chart per question in management: a bar chart for multiple choice, an average for the scale, your NPS score with the split of promoters, passives and detractors. On top of that your response rate and — if visitors entered it at checkout — which towns they came from. Open answers you read as a list, without identifiable data. Exactly the figures with which you make your next edition better and convince your sponsors.
A fair price
Small events are free: up to 25 recipients you pay nothing, and your very first feedback round is free anyway. Above that it is a single flat €10 per round — however big your event, and never a percentage of your ticket revenue. Adjustable per organisation, down to €0.
Event feedback is available. Interested? Get in touch and we will activate the module for your organisation — your first feedback round is free, so you can try it without risk.
