Every visitor who buys a ticket is a warm contact: someone who knows your event and probably wants to come back. With MijnEvent's newsletter integration you let that visitor subscribe to your newsletter with a single checkbox during checkout — straight into the service you already use. The checkbox is off by default (a deliberate GDPR choice), and only on an explicit opt-in does the email address go to your newsletter service, after a successful payment. You don't have to build anything: you paste your API key, pick your list and switch the connection on. Here's how it works, step by step.
Why a newsletter integration?
Your mailing list is the only audience you truly own. Social reach comes and goes, but a visitor who subscribes to your newsletter is someone you reach directly at your next event. The moment of the ticket purchase is ideal for this: interest is at its highest and the visitor is entering their email address anyway.
The manual alternative — exporting a list of email addresses afterwards and importing it somewhere — is messy and risky under GDPR: you then have no explicit consent to email those people. The integration solves this cleanly: only those who tick the box themselves end up on your list, with a recorded proof of consent.
How it works — in three steps
- Connect your service. In Beheer → Integrations you pick your newsletter service, paste your API key and select the list new sign-ups should land in. One click on Test connection confirms everything is correct.
- The checkbox appears automatically. Once the connection is active, every visitor sees the checkbox "Sign me up for the newsletter of [your organisation]" at checkout. Unchecked by default — the visitor chooses deliberately.
- Sign-ups flow in automatically. After a successful payment, MijnEvent sends the sign-up to your service in the background. The visitor appears on your list shortly after; you don't have to export or import anything.
Which services can you connect?
MijnEvent supports the six most popular newsletter services with a direct integration:
- Laposta — the Dutch standard, with NL hosting and a strong GDPR base.
- Mailchimp — the best-known worldwide; many organisations already use it.
- Brevo (formerly Sendinblue) — EU-hosted, with email and SMS.
- MailerLite — affordable and popular with smaller organisations.
- ActiveCampaign — strong at automation.
- Kit (formerly ConvertKit) — aimed at creators and newsletter makers.
Using something else — Spotler, Copernica, Enormail or your own CRM? Then there's the generic webhook: MijnEvent sends every sign-up as a signed message to a URL you set, so you can catch it in almost any system.
GDPR: off by default, consent recorded
Accessibility and privacy are no afterthought at MijnEvent, and the newsletter integration follows the same line:
- The checkbox is off by default. No one ends up on your list unasked.
- Data only leaves after a successful payment — not on an abandoned order.
- We send only what's needed: the email address and, if you want, the name.
- Where your service supports double opt-in, we use it: the visitor confirms their sign-up once more by email.
- For every opt-in we record when and from which IP address the consent was given.
What happens if something goes wrong?
External services can hiccup: an expired API key, a list that no longer exists, or a temporary outage. The integration is built for that. A sign-up that doesn't succeed right away is automatically retried a few times. If it still fails, you as the organisation owner get a clear email with the provider, the error from your service and the email address involved — in plain language, without technical noise. So you know exactly what to do: usually just check your API key or list ID in Beheer → Integrations.
How to switch it on
The integration is free and included — there is no fee. Switching it on takes a few minutes:
- In Beheer → Modules, switch on the Newsletter integration module.
- Go to Beheer → Integrations and pick your service.
- Paste your API key, click Fetch lists and select your list.
- Click Test connection, set the connection to active and save.
From then on your mailing list grows with every ticket sale — no double work and no GDPR headache. Want to know more? See the newsletter integration module page, or read how staying in touch with visitors reduces no-shows.
