In the announcement of Event feedback you can read why you ask feedback only from checked-in visitors and how the anonymity works technically. This article shows what that looks like in practice — from the first click to the results dashboard, with real screens from the module.
Step 0: your event has ended
Nothing to remember. As soon as an event is over, it appears in Event feedback in your management menu under "Events you can send a feedback round for now" — with the date the window closes (30 days after the end). One click on Start feedback round and the wizard opens with the standard template already filled in.
Step 1: composing questions
The Standard visitor survey template prepares eight questions: an overall rating, a few deep-dive questions, an NPS question and two open questions. Every question is adjustable:
- Six question types — multiple choice (one or several answers), open question, 1–5 scale, yes/no and NPS (0–10).
- Reordering with the arrow buttons — fully keyboard-accessible too.
- Required or optional per question, with an optional explanation below it.
- The wizard shows the estimated completion time live. Above four minutes you get a warning: the longer the form, the lower your response rate. The maximum is 15 questions; 5 to 8 is the advice.
Good to know: if you keep the template questions unchanged, you can compare editions one-to-one later — the system recognises identical questions.
Step 2: the invitation email
Subject, intro and button text are yours to write, with placeholders such as [naam] and [event] filled in per recipient. MijnEvent automatically adds the anonymity note and the response button, in the house style of your confirmation emails. This is also where you enable the automatic reminder: after three days everyone who has not responded gets one friendly nudge — nothing more.
Step 3: review and send
The last step leaves no room for surprises:
- Audience: by default only checked-in visitors, with the live count next to it. If you did not scan, you deliberately choose all paid ticket buyers — with a clear warning, because that choice is also noted with your results.
- Cost: at 25 recipients or fewer it simply says Free. Your very first round is free anyway; above that it is a single flat €10.
- The test email is mandatory. The send button only unlocks after you have seen the email in your own inbox.
- And then the confirmation: "This can only happen once." There is exactly one feedback round per event — after sending, the questions are frozen.
What your visitor sees
The invitation contains a personal link. No account, no password — click and respond, on any phone. The privacy promise is explicit at the top: your answers are decoupled from your name and email address and cannot be traced back to you — not even by the organiser. Interrupted halfway? The form remembers the answers on the device. After sending, the link expires: one person, one vote.
The form is fully accessible (WCAG AA) and even works without JavaScript — important for anyone responding with a screen reader or an older phone.
The results dashboard
As responses come in, the dashboard grows with them:
- Response rate at the top, calculated on actually delivered invitations.
- The right visual per question: an average with distribution for scale questions, bar charts for multiple choice, green/red for yes/no.
- NPS with the split of promoters, passives and detractors — not just the bare number, because an NPS without context is misleading.
- Open answers as a list, with a fixed warning above it: visitors can mention themselves, treat these texts as personal data.
- Towns as bars, with small towns merged under Other — so that one visitor from a small village is never recognisable.
And the thresholds are visible policy, not small print: below 5 responses the dashboard stays empty, the town distribution only appears from 20. Better an honest empty screen than a promise that cannot be kept.
Afterwards
You use the figures both ways: internally to make the next edition better (the open answers are gold — "more benches near the bandstand" is not something you invent behind a desk), and externally towards sponsors and funders, who would rather see an NPS of +45 than a gut feeling.
Event feedback is available for all organisers. Get in touch and we will activate the module — your first feedback round is free, so you can try it without risk at your very next event.
