With an own header photo, logo and sponsors you already give the public city card page your own look. But some municipalities and business associations want to go further: to card holders and shops, the card should feel like a fully independent product — not like "something on a platform". For them, the city card module can be delivered as fully white-label custom work — on request, so that your card, your name and your domain take centre stage while MijnEvent runs invisibly as the technology underneath.
What white label means
The white-label setup covers three things at once:
- Your own domain name. The card lives at its own address, for example citycard-yourtown.com. Buying, checking the balance and topping up — everything happens on your domain, not on a MijnEvent subdomain.
- Fully your own branding. Logo, colours and name, applied consistently: the emails card holders receive and the shop environment where participating businesses scan vouchers carry your branding too.
- No MijnEvent references. Card holders and shops see no MijnEvent logo, name or links anywhere. To the outside world, the card is one hundred percent yours.
This setup isn't a button in the admin: it's deliberately custom work that we set up per programme. You request it, and we configure the domain, branding and emails to measure.
Who this is for
White label is not a goal in itself — for most programmes the regular setup with an own name, photo and logo is more than enough. But there are situations where it makes the difference:
- Municipalities with strict brand guidelines, where all resident communication must fall under the municipality's identity — including a card for volunteers or low-income households.
- Business associations marketing the card as their own product, with their own campaigns, print materials and a domain name that goes on posters and shopping bags.
- Programmes with an established brand name that has been around for years: the card has a reputation, and that reputation shouldn't suddenly live somewhere else.
The same engine underneath
Important to know: under its own wrapper, nothing changes in what the system can do. Online sales with iDEAL | Wero, spendable in parts, the scanning app every shop logs into with email and PIN, topping up on the public page, automatic balance emails and the payout overview per shop — it all works exactly as described on the module page.
And under your own name too, the most important question for any city card stays the same: where does the balance sit, and what happens to it if things go wrong? We wrote an extensive comparison about that earlier: MijnEvent or Stadsie for your city card?
What does it cost?
For reference, first the regular pricing of the city card module: a yearly licence of €499 per year for a limited time (normally €1,250) plus €0.35 per issued or topped-up card, all amounts including VAT. That €499 is a recurring yearly amount, not a one-off setup. On top of that there's €0.05 per redemption, withheld automatically on the next card that is bought or topped up. For larger volumes we agree a price together.
The white-label setup is custom work on top of that module: an own domain, branding work down to the emails and an environment without platform references isn't something you switch on with a toggle. That's why it comes with pricing on request — depending on exactly what your programme needs.
Interested?
Considering a city card fully under your own flag? Get in touch — we'll look together at what your municipality or association needs and put together a fitting proposal. Want to see what the module does out of the box first? Start at the Gift cards & city cards module page.
