# White label: your city card on your own domain, without a trace of MijnEvent — MijnEvent [Home](https://mijnevent.nl/en) / [Blog for event organizers](https://mijnevent.nl/en/blog) / White label: your city card on your own domain, without a trace of MijnEvent modules stadsbonnen # White label: your city card on your own domain, without a trace of MijnEvent For municipalities and business associations that want to run the city card entirely as their own product: own domain name, own branding down to the emails and the shop environment — and no MijnEvent references anywhere. [Jasper Koers](https://mijnevent.nl/en/author/jasper-koers) · 12 May 2026 · 4 min read ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/white-label-stadspas-eigen-domein.webp) Photo: [Lawrence Fan](https://unsplash.com/@lorenz_fan?utm_source=MijnEvent&utm_medium=referral) / [Unsplash](https://unsplash.com/?utm_source=MijnEvent&utm_medium=referral) In short - On request, the city card module is available as fully white-label custom work: your own domain name, your own branding in the emails and shop environment, and no MijnEvent references anywhere. - The same engine runs underneath: online sales with iDEAL | Wero, balances spendable in parts, a scan app shops log into with email and PIN, top-ups, automatic balance emails and a per-shop payout overview. - Regular module pricing is a one-time setup of €499 (limited time, normally €1,250) plus €0.35 per issued or topped-up card (incl. VAT), dropping at higher volumes, plus €0.05 per redemption. - The white-label setup is custom work on top of the module and comes with pricing on request. With an [own header photo, logo and sponsors](/en/blog/city-card-page-own-branding-and-sponsors) you already give the public city card page your own look. But some municipalities and business associations want to go further: to card holders and shops, the card should feel like a fully independent product — not like "something on a platform". For them, the city card module can be delivered **as fully white-label custom work** — on request, so that your card, your name and your domain take centre stage while MijnEvent runs invisibly as the technology underneath. # What white label means The white-label setup covers three things at once: 1. **Your own domain name.** The card lives at its own address, for example *citycard-yourtown.com*. Buying, checking the balance and topping up — everything happens on your domain, not on a MijnEvent subdomain. 2. **Fully your own branding.** Logo, colours and name, applied consistently: the emails card holders receive and the shop environment where participating businesses scan vouchers carry your branding too. 3. **No MijnEvent references.** Card holders and shops see no MijnEvent logo, name or links anywhere. To the outside world, the card is one hundred percent yours. This setup isn't a button in the admin: it's deliberately custom work that we set up per programme. You request it, and we configure the domain, branding and emails to measure. # Who this is for White label is not a goal in itself — for most programmes the regular setup with an own name, photo and logo is more than enough. But there are situations where it makes the difference: - **Municipalities with strict brand guidelines**, where all resident communication must fall under the municipality's identity — including a card for volunteers or low-income households. - **Business associations marketing the card as their own product**, with their own campaigns, print materials and a domain name that goes on posters and shopping bags. - **Programmes with an established brand name** that has been around for years: the card has a reputation, and that reputation shouldn't suddenly live somewhere else. # The same engine underneath Important to know: under its own wrapper, nothing changes in what the system can do. Online sales with iDEAL | Wero, spendable in parts, the scanning app every shop logs into with email and PIN, topping up on the public page, automatic balance emails and the payout overview per shop — it all works exactly as described on the [module page](/en/modules/city-cards). And under your own name too, the most important question for any city card stays the same: where does the balance sit, and what happens to it if things go wrong? We wrote an extensive comparison about that earlier: [MijnEvent or Stadsie for your city card?](/en/blog/city-card-platform-mijnevent-or-stadsie) # What does it cost? For reference, first the regular pricing of the city card module: a **one-time setup of €499 for a limited time** (normally €1,250) plus **€0.35 per issued or topped-up card**, all amounts including VAT. At larger volumes the fee drops automatically — from 10,000 cards per year €0.28, from 50,000 €0.21 — and on top of that there's €0.05 per redemption, settled with the payout to the issuing organisation. The white-label setup is custom work on top of that module: an own domain, branding work down to the emails and an environment without platform references isn't something you switch on with a toggle. That's why it comes with **pricing on request** — depending on exactly what your programme needs. # Interested? Considering a city card fully under your own flag? [Get in touch](/en/contact) — we'll look together at what your municipality or association needs and put together a fitting proposal. Want to see what the module does out of the box first? Start at the [Gift cards & city cards module page](/en/modules/city-cards). Frequently asked questions ## Frequently asked questions ## What does the white-label city card include? Your own domain name, your own branding applied down to the emails and the shop environment, and no MijnEvent logo, name or links anywhere. ## Does white label change what the module can do? No. The same engine runs underneath, so online sales with iDEAL | Wero, spending in parts, the scan app, top-ups, balance emails and the per-shop payout overview all work as on the module page. ## What does white label cost? It is custom work with pricing on request. For reference, the regular module costs a one-time setup of €499 (limited time, normally €1,250) plus €0.35 per issued or topped-up card. [ Back to blog ](https://mijnevent.nl/en/blog) MijnEvent ## Read more [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/automatic-membership-renewal-dutch-law.webp) memberships Jasper Koers · 27 July 2026 · 6 min read ## Automatic membership renewal: collecting fees within Dutch renewal law Automatic renewal saves your club a pile of chasing work, but the law has rules about cancelling. Here is how renewal works in MijnEvent, and how to keep it clean. ](https://mijnevent.nl/en/blog/automatic-membership-renewal-dutch-law) [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/ontruimingsverslag-evenement-bewijsstuk.webp) safety MijnEvent · 27 July 2026 · 5 min read ## The evacuation record: why the day after your event matters for the next permit An evacuation — real or drilled — is only finished once it is on paper. What belongs in an evacuation record, why the municipality asks for it, and how to make the record write itself instead of reconstructing it afterwards? ](https://mijnevent.nl/en/blog/evacuation-record-event-evidence) [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/knmi-weeralerts-veiligheidsplan.webp) safety MijnEvent · 27 July 2026 · 3 min read ## Weather monitoring in your safety plan: how KNMI warnings land in your alerts and logbook automatically Almost every safety-plan format has a 'weather monitoring' section — and almost nobody fills it in concretely. The Safety & Permit module pulls the KNMI warning code for your event location every hour and turns it into a demonstrable process. ](https://mijnevent.nl/en/blog/knmi-weather-alerts-event-safety-plan) MijnEvent ## Ready to get started? Create a free account and sell your first tickets today. [Start free](https://mijnevent.nl/registreer) [Pricing](https://mijnevent.nl/en/pricing)