A city card carries the name of your own town centre, not that of a nationwide gift voucher. But the page where residents buy that card and check their balance used to look the same for every programme. That has changed: you now give the public city card pages your own look, with a header photo and logo per programme plus a sponsor block for the local partners who help carry the card. All part of the Gift cards & city cards module.
Note: the screenshot below shows the Dutch interface — the flow is identical in every language.
Header photo and logo: upload and done
In the dashboard (City card → Overview) you'll find a new card called "Header photo & logo". Upload a photo of your own town centre — the shopping street, the market square, the harbour — and your logo (PNG, JPG or WebP, up to 4 MB per file). From that moment the public page opens with your photo as the hero, with your logo on top.
That applies to both public pages at once: the purchase page where residents order a card, and the balance page where card holders check their credit and top up. Replacing or removing is always possible from the same card in the dashboard, and without uploads the page simply falls back to the neat default look — nothing breaks.
The public page in your own branding: header photo with logo at the top, the participating shops in the middle and the sponsors at the bottom.
"Made possible by": your sponsors in view
Many city cards exist thanks to local partners: the business fund that pays for the launch, the bank sponsoring the campaign, the municipality that hands out cards to volunteers. Those partners deserve a spot on the page — and now they have one.
The city card dashboard has a new Sponsors tab. Per sponsor you enter a name (required), and optionally a logo and a link to their own website. You choose the order yourself, so the main sponsor simply comes first.
At the bottom of the public purchase and balance pages, a section titled "Made possible by" then lists all sponsors. If a sponsor has a link, it opens in a new window — with a proper hint for screen readers, because this block is WCAG-accessible like the rest. No sponsors (yet)? Then the section simply isn't shown; there's never an empty block on your page.
Recognition sells
Why this matters: for many residents, the city card page is the first (and often only) touchpoint with the programme. A page that opens with a photo of their own town centre and the familiar logo of the card feels like something from here — not like a generic order form. Together with the shop overview the balance page already showed, a visitor sees at a glance: this is our card, these are our shops, and these are the partners making it possible.
For the sponsors themselves, that last part is no small thing. A visible mention on the page where the whole town checks its balance is something concrete to give back for their contribution — and it makes next year's conversation about funding the programme a lot easier.
How to set it up
- Go to Dashboard → City card, tab Overview, and upload your photo and logo under "Header photo & logo".
- Open the Sponsors tab and click "Add sponsor": enter the name, add a logo and link if you like, pick the order.
- Check your public city card page — the hero and the sponsor section are live right away.
No city card of your own yet? Read how to issue a city voucher as a municipality, BID or retailers' association. And if you want to go one step beyond your own look — your own domain name and no MijnEvent references at all? That's possible too: read about the white-label city card on your own domain.
