# Choosing a ticketing platform: the 8 things that actually matter [Home](https://mijnevent.nl/en) / [Blog](https://mijnevent.nl/en/blog) / Choosing a ticketing platform: the 8 things that actually matter ticketing platform comparison pricing organisers checklist # Choosing a ticketing platform: the 8 things that actually matter Flat fee or percentage, who holds your revenue, accessibility, resale, data and support: a level-headed checklist with eight criteria for comparing ticketing platforms fairly. MijnEvent · 9 September 2026 · 6 min read ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/choosing-a-ticketing-platform.webp) Photo: [Jakub Żerdzicki](https://unsplash.com/@jakubzerdzicki?utm_source=MijnEvent&utm_medium=referral) / [Unsplash](https://unsplash.com/?utm_source=MijnEvent&utm_medium=referral) In short - Compare ticketing platforms on eight points: pricing model, payouts, accessibility, resale, branding, how visitor data is handled, support, and whether the prices are public at all. - The biggest price difference sits in the model, not the number: a flat amount per ticket is predictable, while a percentage of the ticket price can cost two or three times as much for exactly the same service on a more expensive ticket. - Check where your revenue lands and when it is paid out; at MijnEvent the payment runs through your own Mollie account, so the money arrives in your own bank account. - Since the European Accessibility Act came into force on 28 June 2025, online ticket sales have to be accessible; ask for a concrete WCAG statement rather than a vague promise. Microenterprises providing a service — fewer than 10 staff and no more than 2 million euro in turnover or balance sheet total — are fully exempt themselves, but the platform you pick almost never is. **Short answer:** compare ticketing platforms on eight points: the pricing model (flat amount or percentage), where your revenue sits and when it is paid out, how accessible the ticket shop is, whether resale is controlled, your own branding, how visitor data is handled, the language and speed of support, and whether the prices are published at all. Run every platform through your own ticket price and your own numbers — on a more expensive ticket a percentage fee is the difference between tens and hundreds of euros per event. If you are selling tickets online for the first time, the market is hard to read: dozens of platforms, each with a different cost structure and a different promise. This checklist sets out the eight criteria that turn out to matter in practice. It works for any comparison — including one you end up not making in our favour. # 1. Pricing model: flat amount or percentage? The largest price difference between platforms is not the number, it is the **model**: - **Flat amount per ticket** — you know in advance exactly what you pay, whatever the ticket costs. - **Percentage of the ticket price** (often plus a flat amount) — the cost grows with your price. A €45 ticket can cost three times the fee of a €15 ticket for exactly the same service. - **Per order instead of per ticket** — helpful for large group bookings, no advantage on single tickets. - **Subscription** — a fixed monthly amount; attractive at high, recurring volume, a barrier for one-off events. Always run it through your own figures: ticket price × volume × fee. [What does a ticketing platform cost?](/en/blog/what-does-a-ticketing-platform-cost) works that arithmetic out in full, including what free tickets cost you — nothing at MijnEvent, the full fee at some others. # 2. Where does your revenue sit — and when do you get it? The most underestimated point on this list. At many platforms the ticket money arrives in the platform's account first and is paid out after the event, or weekly, or monthly. Which means your cashflow depends on their payout schedule — and on their financial health. So ask: - Whose account does the money land in — mine or the platform's? - When is it paid out: immediately, weekly, or only after the event? - What happens to my money if the platform fails? At MijnEvent the payment runs through your **own Mollie account**, so the revenue lands in your own bank account. Why that difference matters so much is set out in [Who holds your ticket money?](/en/blog/who-holds-your-ticket-money) # 3. Accessibility: no longer optional since 2025 Since the European Accessibility Act came into force on 28 June 2025, online ticket sales in the EU have to be accessible to people with disabilities. A ticket shop that cannot be operated with a screen reader or with the keyboard alone is not just unfriendly to customers — it can be a legal risk as well. Note who carries that risk: if you are a **microenterprise** providing a service (fewer than 10 staff and no more than 2 million euro in annual turnover or balance sheet total), [Article 4(5) of the directive](https://eur-lex.europa.eu/eli/dir/2019/882/oj) exempts you entirely, which covers most clubs and community venues. The platform supplying the ticketing service is almost never below that threshold and is therefore squarely in scope. So ask the platform for a concrete WCAG statement, not a vague promise — that is where the obligation actually bites. More on this in [The European Accessibility Act: your ticket shop has to be accessible](/en/blog/european-accessibility-act-accessible-ticketing) and on our [accessibility page](/en/accessibility). # 4. Resale: controlled, or left to chance? Sold out? Then your tickets turn up on resale sites within a day — at inflated prices, or worse, as forgeries. A platform with **built-in, controlled resale** keeps the trade inside your own shop, within a price ceiling you set yourself, and reissues the QR code so the old ticket stops working the moment it changes hands. No built-in resale means your visitors are left to the open market, with everything that follows from it for [ticket fraud](/en/blog/ticket-fraud-protecting-your-audience). See [how resale works at MijnEvent](/en/resale). # 5. Your own branding, or somebody else's shop window? Will you be selling at *yourevent.platform.com* in your own house style, or standing as one of a thousand events in the platform's shop window — complete with "you might also like" suggestions pointing at somebody else's event? Your own subdomain, with your own colours and logo, keeps the attention on your event and your brand. # 6. What happens to your visitors' data? Some platforms are cheap because visitor data is the real business model: profiles, retargeting, marketing emails for other events. As the organiser you are jointly responsible for what happens to your visitors' details. Ask: is the data used for the platform's own marketing? Are tracking pixels placed? Do I get a data processing agreement? Where we stand on this is in [What does your ticket platform do with all that visitor data?](/en/blog/what-does-your-ticket-platform-do-with-visitor-data) # 7. Support: in which language, and how fast? On the evening of your event there is no time for a ticketing system whose support desk sits in another time zone. Check in advance: is there support in your own language? How quickly do they reply? Is there documentation your volunteers will also understand? Opening a trial account and asking a question is the fastest test there is. # 8. Are the prices public? A surprising number of platforms no longer publish their rates: "price on request", a quotation process, a personal rate after you sign up. That makes comparing hard and negotiating unequal. Transparent, public prices are not just easier — they also say something about how the platform will treat you once you are a customer. # How to use this checklist Put two or three platforms side by side and walk the eight points with your own numbers and your own situation. For most organisers point 1 (pricing model), point 2 (payouts) and point 7 (support) carry the most weight — but a school weighs privacy more heavily, and a festival weighs resale. Want to see how MijnEvent scores next to a specific alternative? The [comparison pages](/en/alternatives) list the differences per platform, including a head-to-head such as [MijnEvent vs Eventbrite](/en/vs/eventbrite). Which MijnEvent option fits your situation is set out in the [honest decision guide](/en/blog/which-plan-fits-your-event), on the [pricing page](/en/pricing) and on [selling tickets cheaply](/en/sell-tickets-cheaply) — which also covers how to pass the fee on to your visitors. Want to run the numbers with your own event? [Create your organiser account](/registreer) — no setup costs, no subscription and no contract, so you only pay once you actually sell a ticket. Frequently asked questions ## Frequently asked questions ## What should I look at when comparing ticketing platforms? Eight things: the pricing model (flat amount or percentage), where your revenue sits and when it is paid out, accessibility, controlled resale, your own branding, how visitor data is handled, the language and speed of support, and whether the prices are published openly. ## What is the difference between a flat fee and a percentage fee? With a flat amount per ticket you know exactly what you will pay, whatever the ticket costs. With a percentage the cost grows with your price: a €45 ticket can cost three times the fee of a €15 ticket for precisely the same service. ## Why does it matter where my ticket money lands? At many platforms the ticket money arrives in the platform's account first and is only paid out after the event, so your cashflow depends on their payout schedule. At MijnEvent the payment runs through your own Mollie account, so the revenue lands in your own bank account. ## Does a ticketing platform have to be accessible? Yes. Since 28 June 2025 the European Accessibility Act applies to online ticket sales in the EU. Note who carries the obligation: microenterprises providing a service — fewer than 10 staff and no more than 2 million euro in annual turnover or balance sheet total — are fully exempt under Article 4(5) of the directive, which covers most clubs and community venues. The platform supplying the ticketing service is almost never below that threshold, so ask it for a concrete WCAG statement. [ Back to blog ](https://mijnevent.nl/en/blog) MijnEvent ## Read more [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/promote-your-event-channels-that-work.webp) marketing Jasper Koers · 9 September 2026 · 6 min read ## Promoting your event: 12 channels that actually work You don't need a big advertising budget to fill a room. These twelve channels do the work, ranked from least effort for most return to the ones that cost time or money. ](https://mijnevent.nl/en/blog/promote-your-event-channels-that-work) [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/event-funding-applications-2027-numbers.webp) organisers MijnEvent · 7 September 2026 · 8 min read ## Applying for council funding for your 2027 event? Your numbers weigh more than your story Most Dutch municipalities close their 2027 event funding windows in September and October. The pots are smaller and the applications are not — organisers with hard visitor numbers go to the front of the queue. ](https://mijnevent.nl/en/blog/event-funding-applications-2027-numbers) [ ![](https://regify-mijnevent.s3.eu-central-1.amazonaws.com/blog/covers/een-cursus-of-product-op-je-eigen-site.webp) integrations Jasper Koers · 4 September 2026 · 3 min read ## One course on your own site, not your whole catalogue The module widget always showed the full storefront. One extra attribute now puts exactly the right offering on the page where it belongs. ](https://mijnevent.nl/en/blog/embed-a-single-course-on-your-own-site) MijnEvent ## Ready to get started? Create a free account and sell your first tickets today. [Start free](https://mijnevent.nl/registreer) [Pricing](https://mijnevent.nl/en/pricing)