Alternative

Looking for a Sellow alternative?

Sellow (formerly Dagvergunningen.nl) is at heart a reservations and permits engine with ticketing attached. Here is what that means if you want to sell an event.

Why organizers look for alternatives

Points to weigh when considering a Sellow alternative:

Mollie fees of 2.9% do scale with the ticket price

The ticketing module is the thinnest of the three: no price periods, waitlist or seating chart

No VAT invoices for visitors; the invoices module covers Sellow's invoices to you

Shops sit on a vendor path, not on your own subdomain

Publishes no WCAG AA accessibility statement

No address, phone number or legal entity published

Feature comparison

Feature Sellow MijnEvent
Transparent pricing Yes Yes
Flat fee — regardless of ticket price Yes Yes
Early bird without a separate ticket type No Yes
Mollie payments Yes Yes
Custom service fees Yes Yes
VAT invoices for visitors No Yes
Ticket resale No Yes
Sell gift cards No Yes
Waitlist when sold out No Yes
Time slots (timed entry) Yes Yes
Ticket widget on your own site Not published Yes
Box office at the door (card & cash) Not published Yes
Apple & Google Wallet tickets Not published Yes
QR check-in Yes Yes
Offline scanning Not published Yes
Statistics dashboard Yes Yes
Built-in cookie- and tracking-free analytics No Yes
Newsletter integration at checkout No Yes
Rentals & reservations Yes Yes
Reserved seating & floor plans No Yes
Event feedback: anonymous post-event survey No Yes
Merchandise & webshop No Yes
Local vouchers & city cards valid at multiple businesses No Yes
Own gift card with printed cards and a till app Not published Yes
QR ordering for food & drinks No Yes
Safety & permit: gate monitoring with alerts No Yes
Parking & camping pitches Not published Yes
Memberships & season passes No Yes
Mail attendees from the platform No Yes
Courses & workshops No Yes
Attendee details per ticket, after checkout Not published Yes
Donations & fundraising (0% fee) No Yes
Your own website, custom-built No Yes
Run your dashboard from your own AI assistant (MCP) Not published Yes
Partners send their own guest tickets Not published Yes
Own subdomain No Yes
Instant self-service start Yes Yes
Management app (iOS, Android & iPad) No Yes
Magic link login Not published Yes
Visitors pick their own language Yes Yes
Your own texts translated automatically No Yes
AI event wizard No Yes
FAQ knowledge base with AI — powers Minty Not published Yes
API & integrations Not published Yes
WCAG AA accessible Not published Yes
Dutch support Yes Yes

What you gain with MijnEvent

Features MijnEvent includes by default that Sellow does not offer (or does not publish):

Early bird without a separate ticket type

Named price periods on the ticket type itself — no detour via a second ticket type, a discount campaign or a pricing formula. The price switches automatically by date and your capacity stays one pool, so you never move the leftovers of an expired promotion by hand.

VAT invoices for visitors

Visitors arrange their own VAT invoice — nothing for you to create or send.

Ticket resale

Visitors resell safely — you stay in control.

Sell gift cards

Sell gift cards redeemable in your ticket shop.

Waitlist when sold out

Sold out? Visitors join the waitlist.

Ticket widget on your own site

Sell tickets directly on your own website.

Box office at the door (card & cash)

Sell tickets on the spot via the app — with a Mollie PIN terminal, Tap to Pay, or cash.

Apple & Google Wallet tickets

Tickets straight into Apple Wallet or Google Wallet — always at hand, even offline.

Facts about Sellow

  • Booking platform for day permits, rentals and reservations — fishing associations, padel courts and boat hire — with ticketing as a third module.
  • Within two business days to your own Mollie account; Sellow states it withholds no money from payments.
  • The fee is €0.60 per booking, not per ticket — a six-ticket order costs you €0.60 once.
  • On top comes €0.29 + 2.9% in Mollie fees paid directly to Mollie; that percentage does scale with price.
  • A one-off €25 setup fee, then no subscription, no contract and no notice period.
  • Money arrives in your own Mollie account: "Sellow is not an intermediary withholding money from payments."
  • Shops are path-based (app.dagvergunningen.nl/association-name), not on their own subdomain.
  • Discount codes cannot be restricted per event; they apply at module level.
But there is more

Sellow sells tickets. MijnEvent runs your entire organisation.

Sellow sells tickets. MijnEvent sells tickets and rents out your boats, halls and equipment, seats your visitors on a floor plan, sells your merchandise, takes orders at the bar and the food trucks, manages your memberships and season passes, handles your parking and camping pitches, enrols your course participants, collects your donations, gathers anonymous feedback afterwards and builds your entire website if you want one — all on the same account, with the same Mollie connection, for a flat fee per transaction.

What Sellow does

Booking platform for day permits, rentals and reservations — fishing associations, padel courts and boat hire — with ticketing as a third module.

17 of these 18 capabilities are missing from Sellow.

What MijnEvent also does

Reserved seating Event feedback Merchandise & web shop Local vouchers & city cards Shop voucher Food trucks & mobile catering Safety & permit Parking & camping pitches Memberships & season passes Newsletter integration Attendee mailings Courses & workshops Donations & fundraising Attendee details Website AI connector Partner tickets Rentals & reservations Sellow has this too

You switch every module on or off yourself. Click through for what it does and what it costs. Dimmed = Sellow offers this as well.

  • One account Everything under the same subdomain and the same back office. No second vendor, no second login, no export files dragged back and forth.
  • One Mollie connection You connect Mollie once. Every module settles through it, straight into your own account — tickets, rentals, merchandise and the rest.
  • A flat fee per transaction Flat amounts per paid transaction, never a percentage of your revenue. Free tickets, free bookings and donations are fee-free.
See all modules

Privacy by design — only what is needed

MijnEvent only asks visitors for what a ticket really requires: name and email address — city is optional. No phone number, date of birth or full address: tickets do not need them, and elsewhere they are mostly collected for marketing. Less data means less risk for you and your visitors (GDPR).

  • Name + email address
  • City optional
  • No phone number
  • No date of birth
  • No full address

Switching is easy

Your first event online within 15 minutes. No technical knowledge needed, no long contracts.

Create account

Sign up for free and choose your subdomain.

Connect Mollie

Connect your Mollie account for direct payouts.

Create event

Create your first event and start selling.

What carries over from Sellow?

An honest overview of what you take with you, what you set up again, and what stays behind at Sellow.

This comes with you

  • Your visitor list — the addresses are yours. With a valid opt-in you load them into your own newsletter service and connect that to the checkout.
  • Your Mollie account. You connect it again and payouts keep landing straight in your own account.
  • Your branding: logo, colours and your own subdomain, so visitors see your name and not the platform's.
  • Your own website and existing links — point the "Tickets" button at your subdomain or place the ticket widget on your own page.

This you set up again

  • Your events, ticket types and prices are created again in your dashboard.
  • Your service fees are set again per ticket type.
  • Your stewards receive an invitation and set their own PIN for the scanning app.
  • Modules you use — rentals, parking, memberships — are switched on one by one.

What does not come with you: tickets already sold through Sellow. Those stay valid there and their QR codes are not recognised by us — we do not import orders from another system. Most organisers therefore switch between two events, or let a running event finish at their current provider while the next one is already set up at MijnEvent.

Other alternatives for Sellow

When is Sellow the better choice?

Choose Sellow if you mainly sell recurring, low-value access rather than events: day permits for a fishing association, court hire for a padel club, hourly blocks for a bike or boat rental business. Their time-slot and availability engine is a real product for that, their per-booking fee is then unbeatable, and there is no contract or notice period.

Frequently asked questions

Is MijnEvent a suitable alternative to Sellow?
MijnEvent offers online ticket sales, QR check-in, built-in resale, gift cards, and waitlists, with an own subdomain per organizer and WCAG AA accessibility. For comparison: Sellow — Reservations and day permits, with ticketing alongside. Whether it is a suitable alternative depends on your needs; compare the features above.
What does MijnEvent cost compared to Sellow?
Sellow: €25 one-off + €0.60 per booking; Mollie fees (€0.29 + 2.9%) paid directly to Mollie. MijnEvent charges a flat fee per ticket from €0.25 (incl. VAT); on both, the payment provider's transaction costs apply on top. Free tickets are always fee-free with MijnEvent.
Can I switch from Sellow to MijnEvent?
Yes. You create an account, connect your own Mollie account, and set up your events again — your first event is live within 15 minutes. There is no automated import from Sellow; you configure the ticket types manually.
Are you from Sellow and something is not right in this comparison?
This comparison is based on our own observation of public sources, so something may have been overlooked or become outdated. If you at Sellow spot an inaccuracy, email versus@mijnevent.nl with an explanation — we adjust it quickly. Would you rather not appear in the comparison at all? Email us as well; we will remove Sellow, no questions asked.

Disclaimer

This comparison is based on our own observation of public sources (such as the pricing and feature pages of Sellow). We do our best to keep everything accurate and up to date, but we may have overlooked something or information may have changed since.

Spot an inaccuracy? Let us know — whether you are a visitor or involved with Sellow yourself. If an owner points out an inaccuracy and explains it, we adjust it quickly.

Would you as Sellow rather not appear in this comparison at all? You can email us that too — we will remove you from the comparison, no questions asked.

Report an inaccuracy

Last updated on October 28, 2026. The above is based on information gathered around that time.