MijnEvent vs Sellow
Sellow is the new brand name of Dagvergunningen.nl, a Dutch booking platform with three modules: access (day permits), reservations (rentals and time slots) and ticketing. Its installed base is predominantly fishing associations. The fee is €25 one-off plus €0.60 per booking, with Mollie fees paid directly to Mollie.
Short answer
Sellow charges €0.60 per booking rather than per ticket, which works out well for large orders. Against that, your Mollie fees do scale with price at 2.9%, and their ticketing module is thin.
Summary
Pricing
MijnEvent
Sellow
Sellow pricing last verified: July 28, 2026. Subject to change.
Feature comparison
| Feature | Sellow | MijnEvent |
|---|---|---|
| Costs & payouts | ||
| Transparent pricing | Yes | Yes |
| Flat fee — regardless of ticket price | Yes | Yes |
| Early bird without a separate ticket type | No | Yes |
| Mollie payments | Yes | Yes |
| Custom service fees | Yes | Yes |
| VAT invoices for visitors | No | Yes |
| Sales & extras | ||
| Ticket resale | No | Yes |
| Sell gift cards | No | Yes |
| Waitlist when sold out | No | Yes |
| Time slots (timed entry) | Yes | Yes |
| Ticket widget on your own site | Not published | Yes |
| Box office at the door (card & cash) | Not published | Yes |
| Apple & Google Wallet tickets | Not published | Yes |
| QR check-in | Yes | Yes |
| Offline scanning | Not published | Yes |
| Statistics dashboard | Yes | Yes |
| Built-in cookie- and tracking-free analytics | No | Yes |
| Newsletter integration at checkout | No | Yes |
| More than tickets | ||
| Rentals & reservations | Yes | Yes |
| Reserved seating & floor plans | No | Yes |
| Event feedback: anonymous post-event survey | No | Yes |
| Merchandise & webshop | No | Yes |
| Local vouchers & city cards valid at multiple businesses | No | Yes |
| Own gift card with printed cards and a till app | Not published | Yes |
| QR ordering for food & drinks | No | Yes |
| Safety & permit: gate monitoring with alerts | No | Yes |
| Parking & camping pitches | Not published | Yes |
| Memberships & season passes | No | Yes |
| Mail attendees from the platform | No | Yes |
| Courses & workshops | No | Yes |
| Attendee details per ticket, after checkout | Not published | Yes |
| Donations & fundraising (0% fee) | No | Yes |
| Your own website, custom-built | No | Yes |
| Run your dashboard from your own AI assistant (MCP) | Not published | Yes |
| Partners send their own guest tickets | Not published | Yes |
| Platform & convenience | ||
| Own subdomain | No | Yes |
| Instant self-service start | Yes | Yes |
| Management app (iOS, Android & iPad) | No | Yes |
| Magic link login | Not published | Yes |
| Visitors pick their own language | Yes | Yes |
| Your own texts translated automatically | No | Yes |
| AI event wizard | No | Yes |
| FAQ knowledge base with AI — powers Minty | Not published | Yes |
| API & integrations | Not published | Yes |
| Accessibility & support | ||
| WCAG AA accessible | Not published | Yes |
| Dutch support | Yes | Yes |
Facts about Sellow
- The fee is €0.60 per booking, not per ticket — a six-ticket order costs you €0.60 once.
- On top comes €0.29 + 2.9% in Mollie fees paid directly to Mollie; that percentage does scale with price.
- A one-off €25 setup fee, then no subscription, no contract and no notice period.
- Money arrives in your own Mollie account: "Sellow is not an intermediary withholding money from payments."
- Shops are path-based (app.dagvergunningen.nl/association-name), not on their own subdomain.
- Discount codes cannot be restricted per event; they apply at module level.
Sellow sells tickets. MijnEvent runs your entire organisation.
Sellow sells tickets. MijnEvent sells tickets and rents out your boats, halls and equipment, seats your visitors on a floor plan, sells your merchandise, takes orders at the bar and the food trucks, manages your memberships and season passes, handles your parking and camping pitches, enrols your course participants, collects your donations, gathers anonymous feedback afterwards and builds your entire website if you want one — all on the same account, with the same Mollie connection, for a flat fee per transaction.
What Sellow does
Booking platform for day permits, rentals and reservations — fishing associations, padel courts and boat hire — with ticketing as a third module.
17 of these 18 capabilities are missing from Sellow.
What MijnEvent also does
You switch every module on or off yourself. Click through for what it does and what it costs. Dimmed = Sellow offers this as well.
- One account Everything under the same subdomain and the same back office. No second vendor, no second login, no export files dragged back and forth.
- One Mollie connection You connect Mollie once. Every module settles through it, straight into your own account — tickets, rentals, merchandise and the rest.
- A flat fee per transaction Flat amounts per paid transaction, never a percentage of your revenue. Free tickets, free bookings and donations are fee-free.
Strengths & Points of attention
Sellow — Strengths
Sellow — Points of attention
Privacy by design — only what is needed
MijnEvent only asks visitors for what a ticket really requires: name and email address — city is optional. No phone number, date of birth or full address: tickets do not need them, and elsewhere they are mostly collected for marketing. Less data means less risk for you and your visitors (GDPR).
- Name + email address
- City optional
- No phone number
- No date of birth
- No full address
Why switch to MijnEvent?
Full ticketing with price periods and waitlist, VAT invoices for visitors, own subdomain, WCAG AA, resale
Sellow is best for
Associations and rental businesses selling day permits, court hire or time slots
MijnEvent is best for
Dutch organizers who want transparent pricing, accessibility built to WCAG AA, their own subdomain, privacy by design (GDPR), built-in resale, gift cards, waitlists, and self-service VAT invoices for visitors.
When is Sellow the better choice?
Choose Sellow if you mainly sell recurring, low-value access rather than events: day permits for a fishing association, court hire for a padel club, hourly blocks for a bike or boat rental business. Their time-slot and availability engine is a real product for that, their per-booking fee is then unbeatable, and there is no contract or notice period.
What carries over from Sellow?
An honest overview of what you take with you, what you set up again, and what stays behind at Sellow.
This comes with you
- Your visitor list — the addresses are yours. With a valid opt-in you load them into your own newsletter service and connect that to the checkout.
- Your Mollie account. You connect it again and payouts keep landing straight in your own account.
- Your branding: logo, colours and your own subdomain, so visitors see your name and not the platform's.
- Your own website and existing links — point the "Tickets" button at your subdomain or place the ticket widget on your own page.
This you set up again
- Your events, ticket types and prices are created again in your dashboard.
- Your service fees are set again per ticket type.
- Your stewards receive an invitation and set their own PIN for the scanning app.
- Modules you use — rentals, parking, memberships — are switched on one by one.
What does not come with you: tickets already sold through Sellow. Those stay valid there and their QR codes are not recognised by us — we do not import orders from another system. Most organisers therefore switch between two events, or let a running event finish at their current provider while the next one is already set up at MijnEvent.
Frequently asked questions
All comparisons
Disclaimer
This comparison is based on our own observation of public sources (such as the pricing and feature pages of Sellow). We do our best to keep everything accurate and up to date, but we may have overlooked something or information may have changed since.
Spot an inaccuracy? Let us know — whether you are a visitor or involved with Sellow yourself. If an owner points out an inaccuracy and explains it, we adjust it quickly.
Would you as Sellow rather not appear in this comparison at all? You can email us that too — we will remove you from the comparison, no questions asked.
Report an inaccuracyLast updated on October 28, 2026. The above is based on information gathered around that time.